Can-Am Launches 3 Wheel Collective Platform Backed by 20% Peer-driven Purchases
Can-Am launched 3 Wheel Collective, a global platform offering curated group rides, exclusive events and unique merchandise for 3-wheel riders worldwide. The initiative builds on data showing 1 in 5 Can-Am owners bought because of peer influence, aiming to strengthen brand loyalty and community engagement.
1. Launch of 3 Wheel Collective
Can-Am has introduced the 3 Wheel Collective, a centralized global community platform uniting established groups, local networks and new riders. The platform grants members access to curated group rides, exclusive events, unique merchandise and immersive experiences designed to enhance engagement across the 3-wheel riding landscape.
2. Peer Influence and Community Growth
Internal data indicates that 1 in 5 Can-Am owners purchased a 3-wheel vehicle due to knowing someone in the riding community, underscoring the brand’s reliance on rider ambassadors. The 3 Wheel Collective leverages this social dynamic to accelerate word-of-mouth growth and deepen customer loyalty.
3. Participation in International Female Ride Day
Can-Am highlights its ongoing support for International Female Ride Day, a 20-year initiative that connects women riders each first Saturday of May. This involvement underscores the platform’s commitment to fostering inclusivity and expanding the female riding demographic.
4. BRP’s Powersports Leadership
BRP Inc., with CA$8.4 billion in annual sales from over 110 countries and nearly 17,000 employees, operates a diverse portfolio including Ski-Doo, Sea-Doo and Can-Am. The company’s broad reach and product innovation back the development and global rollout of the 3 Wheel Collective.