Cardlytics Sees 24.2% Q4 Revenue Drop, UK Sales Jump 35%
Cardlytics achieved self-sustainability in 2025 with full-year billings of $385 million, down 13.3% year over year, while cutting infrastructure costs 40% via faster feature delivery. Q4 2025 revenue fell 24.2% to $56.1 million as US billings ex-Bridge slid 33.5%, while UK sales climbed 35% YoY despite Bank of America exit.
1. 2025 Reset and Sustainability
Cardlytics restructured operations in 2025 to achieve self-sustainability, emerging as a leaner organization. The engineering team delivered features 20% faster and reduced infrastructure costs by 40%, underpinning a more efficient business model.
2. Q4 2025 Financial Performance
In Q4 2025, Cardlytics reported revenue of $56.1 million, a 24.2% decline year over year, and full-year billings of $385 million, down 13.3%. US revenue excluding the Bridge platform fell 33.5%, reflecting broader top-line pressures.
3. Impact of Partner Departures
The end of the Bank of America partnership, whose last campaign ran January 15, and content restrictions from another major partner are expected to weigh heavily on Q1 2026 billings and near-term supply.
4. UK Growth and Omni-Channel Strategy
The UK business delivered a standout performance with 35% year-over-year revenue growth, driven by omni-channel capabilities and investments in geocentric targeting for grocery and consumer staples advertisers.