Cars.com Taps SeatGeek Veteran Sarah Kettler as CMO to Drive Brand Growth
CARS•Cars.com appointed Sarah Kettler as Chief Marketing Officer effective June 15, 2026. Kettler, formerly EVP of Marketing & Communications at SeatGeek, led a performance marketing engine that doubled consumer awareness and will oversee integrated marketing and communications to strengthen the company’s brand and drive customer growth.
1. Appointment Details
Cars.com named Sarah Kettler as Chief Marketing Officer, effective June 15, 2026. In this role, she will lead the integrated marketing and communications organization to strengthen brand positioning, deepen consumer engagement and support long-term strategic objectives.
2. Marketing Achievements at SeatGeek
During her decade at SeatGeek, Kettler built a performance marketing engine that doubled consumer awareness, captured meaningful market share and sustained growth in a competitive ticketing marketplace. Her leadership spanned brand strategy, demand generation and communications.
3. Strategic Impact for Cars.com
Kettler’s expertise in scaling marketplace brands and connecting buyers and sellers at scale is expected to bolster Cars.com’s AI-driven tools and content. Her appointment aims to accelerate customer acquisition, enhance dealer and OEM engagement and support the next phase of platform growth.
