Kraft Heinz alumnus Gustavo Burger has been appointed CEO of AeroFarms following its acquisition by Palm Ventures, a transaction that has cleared AeroFarms' debt and prioritizes long-term profitability. Kraft Heinz also unveiled a limited-edition collaboration with Heineken—a six-pack including one ketchup bottle and five beers—celebrating 150 years of brand partnership.
Vertical-farming company AeroFarms was acquired by Palm Ventures, which has settled the company's outstanding debt and set a path toward sustainable, long-term profitability. Former Kraft Heinz executive Gustavo Burger has been appointed CEO of AeroFarms, bringing decades of industry experience to lead operational improvements and growth strategies.
Kraft Heinz and Heineken launched a limited-edition six-pack bundle combining five bottles of Heineken beer with one bottle of Heinz Tomato Ketchup, marking the first official product collaboration between the brands. The campaign includes a collectible jersey and a build-your-own six-pack option to commemorate a 150-year shared brand heritage and drive consumer engagement.
