Former Kraft Heinz Exec Named AeroFarms CEO, Heineken Ketchup Six-Pack Debuts
KHC•Kraft Heinz alumnus Gustavo Burger has been appointed CEO of AeroFarms following its acquisition by Palm Ventures, a transaction that has cleared AeroFarms' debt and prioritizes long-term profitability. Kraft Heinz also unveiled a limited-edition collaboration with Heineken—a six-pack including one ketchup bottle and five beers—celebrating 150 years of brand partnership.
1. AeroFarms Acquisition and Leadership Change
Vertical-farming company AeroFarms was acquired by Palm Ventures, which has settled the company's outstanding debt and set a path toward sustainable, long-term profitability. Former Kraft Heinz executive Gustavo Burger has been appointed CEO of AeroFarms, bringing decades of industry experience to lead operational improvements and growth strategies.
2. Kraft Heinz-Heineken Limited-Edition Collaboration
Kraft Heinz and Heineken launched a limited-edition six-pack bundle combining five bottles of Heineken beer with one bottle of Heinz Tomato Ketchup, marking the first official product collaboration between the brands. The campaign includes a collectible jersey and a build-your-own six-pack option to commemorate a 150-year shared brand heritage and drive consumer engagement.
