Cataneo unit of Brand Engagement Network showcases MYDAS AI media platform at IBC2026
BNAI•US rollout and platform scale
The company said the US rollout is being accelerated through a new Cataneo headquarters on Madison Avenue in New York, with deployments at US media groups already underway.
MYDAS manages ad inventory for more than 1,000 media brands across more than 200 broadcast and digital channels globally.
Cataneo to showcase MYDAS at IBC2026
Brand Engagement Network’s Cataneo unit is set to showcase its AI-integrated MYDAS media platform at IBC2026 in Amsterdam, Sept. 11-14.
Optimizer feature and leadership hire
Cataneo highlighted a MYDAS Optimizer feature that it expects to lift revenue by 10% or more.
The company also said Don Durand has been appointed chief sales officer as Cataneo targets expansion in the US market.
