Brokers at CBRE are voicing fears that emerging AI valuation and marketing applications could shoulder routine duties such as property appraisals, pitch preparation and client outreach. This perceived threat has led agents to question future fee pools and seek clarity on their roles as the firm adopts new technologies.

CBRE is rolling out a proprietary AI analytics platform in its global offices and has introduced an internal upskilling program for brokers. The initiative aims to blend human expertise with algorithmic insights, maintain commission structures and ensure brokers can leverage AI for enhanced client service rather than be replaced by it.