Celsius Holdings has expanded its portfolio’s market share to 20.2%, growing 25.5% over the 12 weeks ended November 23, 2025, compared with the broader energy drink category’s 13.7% growth rate. This performance underscores the company’s disciplined execution across its core brand and newly acquired labels, as management continues to deepen penetration with large retail and on-premise customers.

Since acquiring Alani Nu in April 2025 for $1.65 billion, Celsius has transitioned over 80% of Alani Nu’s direct-store-delivery footprint into the PepsiCo network as of December 1, 2025, with full integration on track by the end of Q1 2026. Meanwhile, the Rockstar integration remains on schedule for completion in the first half of 2026. These mergers strengthen distribution scale and are expected to drive incremental synergies through shared logistics, cross-brand merchandising and consolidated promotional efforts.

Beyond acquisitions, the core Celsius brand achieved 13% same-store-sales growth in the 13 weeks ending September 28, 2025, while Alani Nu’s net sales surged 115% year-over-year in Q3. Management highlights that Alani Nu’s entry into PepsiCo’s national network post-quarter should further accelerate its trajectory. International markets, currently representing just 3% of total revenue, offer another significant growth runway as Celsius targets new geographies with localized marketing and supply-chain investments.

Celsius currently trades at a price-to-sales ratio of 6, well below its 10-year historical average, reflecting lingering investor caution after the 52% share-price decline in 2024. Given the company’s record 75% top-line growth through Q3 2025 (inclusive of Alani Nu) and multiple levers for continued expansion, the valuation discount may present a compelling entry point for investors with a multi-year horizon.