Celsius Holdings jumps as buy-rated calls resurface after steep March slide
Celsius Holdings shares rose about 3% on April 24, 2026, as investors leaned into recent bullish analyst actions and improving sentiment after a sharp March decline. A late-March Deutsche Bank upgrade to Buy with a $44 target helped frame the pullback as a valuation-driven entry point.
1. What’s moving CELH today
Celsius Holdings (CELH) traded higher on April 24, 2026, with the move broadly tied to a rebound in risk appetite for beaten-down consumer growth names and the market re-highlighting recent positive analyst positioning. Deutsche Bank upgraded CELH to Buy on March 30, 2026, citing valuation after a sizable pullback and setting a $44 price target, which has supported “buy-the-dip” flows as the stock stabilizes in the mid-$30s. (investing.com)
2. Analyst backdrop remains constructive despite target trims
While some firms have trimmed price targets in April, several have kept positive ratings, reinforcing the idea that the debate is more about near-term expectations than a broken long-term story. Citigroup maintained a Buy/Strong Buy stance while reducing its target to $60 on April 15, 2026, reflecting caution but continued upside framing versus current levels. (stockanalysis.com)
3. Positioning could be a tailwind
Short interest has been elevated into late March, which can magnify day-to-day moves when the stock turns upward and short-covering mixes with fresh long buying. As of March 31, 2026, short interest was about 22.47 million shares (roughly 9% of float by one estimate), keeping positioning on traders’ radar as the stock attempts to base. (marketbeat.com)