Celsius names Tyler Bohannon chief commercial officer in leadership realignment
CELH•Leadership realignment at Celsius Holdings
- Celsius Holdings named EVP North American Sales Tyler Bohannon as chief commercial officer, effective Aug. 10, 2026.
- Bohannon will oversee field sales, key retailer accounts, DSD operations, and revenue growth management across the portfolio.
- He joined in February 2025 and previously held senior roles at Nestlé Waters, Coors Brewing, Rockstar Energy, and PepsiCo.
- Former chief customer officer Tony Guilfoyle became chief business transformation officer on July 1, 2026.
- President and COO Eric Hanson departed; he joined in early 2025, focusing on partnerships and acquisition integration.
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