Cisco has unveiled an AI-driven hologram agent designed to transform the in-store customer experience. The solution uses real-time computer vision and natural language processing to greet shoppers, provide product information and process transactions via integrated payment modules. In pilot deployments at three major U.S. department stores, customer engagement metrics improved by 35%, with average dwell time increased by 20%. Cisco expects the new retail offering to contribute $200 million in incremental revenue over the next twelve months, as enterprises invest in immersive shopping technologies.

During the third quarter, CFC Planning Co LLC raised its position in Cisco by 7.8%, acquiring an additional 6,705 shares to reach 92,640 shares, representing 5.2% of the firm’s portfolio and its second-largest holding. Brighton Jones LLC expanded its stake by 49.5%, adding 24,562 shares, while Revolve Wealth Partners LLC grew holdings by 37%. Collectively, these shifts underscore growing confidence among institutional investors, with hedge funds and asset managers boosting Cisco ownership to 73.3% of total shares outstanding.

In its latest quarter, Cisco delivered revenue growth of 7.5% year-over-year, generating $14.88 billion in sales and EPS of $1.00, outperforming expectations by $0.02. Return on equity stood at 27.3% and net margin at 18.4%. Management set full-year guidance at $4.08–4.14 EPS and Q2 guidance at $1.01–1.03 EPS. The board declared a quarterly dividend of $0.41 per share, marking a 2.2% yield on current share count. Insider selling totaled over one million shares, led by CEO Charles Robbins reducing his stake by 25.6%, signaling confidence in capital allocation but prompting scrutiny of executive sentiment.