Cisco Systems has introduced an advanced AI-driven hologram agent designed to transform in-store customer engagement. Leveraging its Webex platform and next-generation networking hardware, the solution projects lifelike virtual assistants that can answer product questions, guide shoppers through store layouts and personalize promotions in real time. In pilot deployments at two major U.S. retail chains, average customer interaction times increased by 40% while conversion rates rose by 12 percentage points. Cisco expects the hologram technology to drive incremental revenues in its collaboration segment and position the company as a leader in the convergence of networking and immersive customer experiences.

During the third quarter, CFC Planning Co LLC raised its position in Cisco by 7.8%, acquiring an additional 6,705 shares to bring its total to 92,640 shares and making Cisco its second-largest holding at 5.2% of assets under management. Brighton Jones LLC expanded its stake by 49.5% in the fourth quarter, adding 24,562 shares, while Revolve Wealth Partners increased its holding by 37.0%, purchasing 2,474 shares. Overall, institutional and hedge fund ownership stands at 73.3%, underscoring strong confidence among large investors in Cisco’s long-term network infrastructure and software growth prospects.

In its most recent earnings release, Cisco reported quarterly revenue of $14.88 billion, up 7.5% year-over-year, and delivered earnings per share of $1.00, beating consensus by $0.02. The company’s software and subscription revenue grew 10%, reflecting continued customer shift to recurring models. Management updated full-year guidance to a range of $4.08 to $4.14 EPS and forecast second-quarter EPS of $1.01 to $1.03. Cisco also declared a quarterly dividend of $0.41 per share, representing annualized shareholder payouts of $1.64 and a dividend yield of approximately 2.2%, reinforcing its commitment to returning capital as it scales its software-driven initiatives.