Champion Safe Company partnered with GAT Guns for the two-day Factory Shoot 2026 in East Dundee, resulting in double the unit sales compared to last year and two additional safe orders from the dealer following the event. Live demonstrations allowed customers to test products firsthand, driving immediate purchase decisions and securing repeat orders.

The subsidiary of American Rebel Holdings leveraged its relationship with GAT Guns to deepen regional market penetration across the Midwest. Executives noted that strong customer engagement at in-person events builds dealer confidence and sets the stage for expanded retail partnerships and future sales growth.