Charter Adds Netflix to Spectrum App Store, Enhancing $125/Month Streaming Value
CHTR•Spectrum customers can now purchase Netflix’s ad-supported and ad-free subscriptions directly through The Spectrum App Store. Eligible Spectrum TV subscribers gain access to over $125 per month in retail streaming app value and can manage all their streaming services in one digital marketplace.
1. Partnership Launch
Spectrum customers can now purchase Netflix subscriptions, both ad-supported and ad-free, through The Spectrum App Store. This integration enables seamless discovery, activation, upgrades and consolidated billing of Netflix alongside other streaming services within Charter’s digital ecosystem.
2. Enhanced Customer Value
Eligible Spectrum TV subscribers receive over $125 per month in retail streaming app value at no extra cost and can further personalize their lineups by adding Netflix. The unified app store simplifies management of all streaming subscriptions and pay-per-view services in one place.
3. Competitive and Financial Impact
Embedding Netflix into the Spectrum App Store positions Charter to boost average revenue per user (ARPU) and strengthen subscriber retention by offering a more comprehensive entertainment bundle. This strategic move aligns with industry trends toward converged streaming marketplaces and may drive incremental growth in both new and existing subscriptions.
