Charter’s Spectrum Reach expands New York advertising business as NY Interconnect winds down - CHTR News | RalliesCharter’s Spectrum Reach expands New York advertising business as NY Interconnect winds down
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CHTR• Spectrum Reach expands in New York
- Charter’s Spectrum Reach expanded in New York to take over many products and services of New York Interconnect.
- New York Interconnect will cease operations on Sept. 28, 2026, shifting advanced TV and digital ad buying across MVPDs into Spectrum Reach.
- The move targets streamlined execution for advertisers, aiming to scale multiscreen campaigns across the New York DMA.
- Parts of the New York Interconnect team will join Spectrum Reach later this year, consolidating sales and support into a single unit.
