Chili’s Debuts No. 77 “Marg Machine” Camaro ZL1 with 1981 Earnhardt Livery
Chili’s Grill & Bar and Spire Motorsports will debut the No. 77 “Marg Machine” Camaro ZL1 at Darlington Raceway on March 22, featuring Dale Earnhardt’s 1981 blue-and-yellow paint scheme and heritage firesuit design. The campaign highlights Chili’s 30 million margaritas sold in 2025 and features a March 21 fan meet-and-greet in Florence, SC.
1. NASCAR Throwback Livery
Chili’s Grill & Bar teamed with Spire Motorsports to revive Dale Earnhardt’s iconic 1981 blue-and-yellow scheme on the No. 77 Camaro ZL1, dubbed the “Marg Machine.” The design replicates the original paint, number font and chevron linework, complemented by a heritage logo on the hood.
2. Fan Activation Events
Racegoers can attend a March 21 meet-and-greet with driver Carson Hocevar at the Florence, SC, Chili’s location, then watch the Marg Machine compete in the 400-mile race on March 22 at Darlington Raceway. Limited-edition throwback merchandise will be available at on-site Fan Zone locations.
3. Brand Heritage and Marketing
The campaign underscores Chili’s sale of nearly 30 million margaritas in 2025 and features a custom firesuit echoing Earnhardt’s 1981 promotional outfit. The initiative leverages brand heritage to engage fans and drive restaurant traffic during the NASCAR weekend.