Chipotle is bringing back its Hockey Jersey BOGO for the sixth consecutive year on April 20, allowing customers who wear any hockey jersey after 3 p.m. local time to receive one free entrée for each entrée purchased at participating U.S. and Canadian restaurants. The offer is limited to five free items per check and cannot be combined with other promotions or used for delivery, online or mobile orders.

For the first time, Chipotle is releasing 75 exclusive hockey jerseys inspired by its past BOGO campaigns. These limited-edition jerseys will be available only through the Chipotle Rewards Exchange, offering top members a unique collectible that merges hockey culture with the brand’s visual identity.

Chipotle’s engagement with the hockey community extends beyond promotions, having contributed over $190,000 to grassroots hockey organizations across North America, including more than $52,000 raised through over 300 fundraisers in 2025 alone. The brand maintains official partnerships with both the NHL and NHLPA to support player and fan experiences.

This campaign leverages fan rituals to drive in-restaurant traffic during the Stanley Cup Playoffs and deepen loyalty among Rewards members. The limited jersey drop could bolster digital engagement and reward redemption rates while reinforcing Chipotle’s image as an innovative, community-focused brand.