Chipotle Launches Burrito Vault With Double Protein Power Hour Through April 1
Chipotle’s third Burrito Vault runs through April 1, letting Rewards members make four hourly guesses for a chance to win free burritos for a year, BOGO entrées or double protein. The new daily Double Protein Power Hour doubles prize quantities and ensures all rewards include extra protein.
1. Promotion Details
Chipotle’s Burrito Vault promotion runs March 30 through April 1. Rewards members get four attempts per hour to guess an hourly burrito code for prizes including free burritos for a year, buy-one-get-one entrées, and double protein. The vault resets codes and prizes each hour.
2. Double Protein Power Hour
For one random hour daily, the Double Protein Power Hour doubles the number of prizes available and ensures every reward includes double protein. This mode aims to amplify participation by tapping growing interest in high-protein menu options.
3. Engagement and Nutrition Trend
Last year’s campaign drew over 3.5 million plays and set single-day sales records, underlining its marketing impact. The promotion builds on Chipotle’s December High Protein Menu launch and aligns with data showing 70% of consumers prioritize protein-rich meals.