Choice Hotels Launches 2,500-Mile Interactive Route 66 Guide with Tripadvisor
Choice Hotels International and Tripadvisor’s Wanderlab have unveiled a dynamic interactive Route 66 road-trip guide spanning all 2,500 miles and eight states to mark the highway’s 100th anniversary. The digital map integrates stays at Choice Hotels’ 7,400-property network alongside historic sites and roadside attractions, leveraging a 20% year-over-year surge in Route 66 interest on Tripadvisor.
1. Interactive Road-Trip Guide Unveiled
Choice Hotels International has teamed with Tripadvisor’s in-house creative studio, Wanderlab, to launch a fully interactive Century of Route 66 guide. The digital experience covers 2,500 miles across eight states, highlighting key roadside attractions, local diners, and photo opportunities along America’s most iconic highway.
2. Integration of Choice Hotels Network
The guide embeds Choice Hotels’ accommodation options throughout the route, featuring brands such as Comfort Suites and Country Inn & Suites by Radisson. With access to more than 7,400 properties worldwide, travelers can seamlessly plan overnight stays in small towns and major cities along Route 66.
3. Engagement Metrics and Marketing Impact
Tripadvisor data shows a 20% year-over-year increase in Route 66 pageviews from 2023 to 2024, underscoring growing traveler interest. This collaboration aims to convert that heightened engagement into bookings and extended stays, potentially boosting occupancy rates across Choice Hotels properties along the historic corridor.