Choice Hotels Unveils AI Platforms and Reports 66 Extended-Stay Openings
Choice Hotels unveiled AI-powered tools – EasyBid RFP, Business Direct booking, RAISE rate management – to boost franchise revenue and simplify operations. In 2025 it opened 66 extended-stay US hotels, secured 93 related franchise deals for a 30,600-room pipeline, awarded 247 core-brand pacts and saw 14% midscale growth.
1. Annual Convention Launch and AI Tools
Choice Hotels opened its 70th Annual Convention showcasing new AI-powered solutions for franchise owners. Introduced platforms include EasyBid, an AI-driven RFP tool to accelerate group bookings; Business Direct, a self-service booking portal; and RAISE, an upcoming AI-enabled rate management system.
2. Enhanced Loyalty Program and Demand Strategy
The company highlighted ongoing investments in the Choice Privileges loyalty program, now exceeding 75 million members worldwide. Upgrades include personalized rewards, flexible redemption options and targeted marketing capabilities designed to attract high-value repeat guests and strengthen franchisee revenue.
3. Strong Development Pipeline and Segment Performance
Choice Hotels reported opening 66 US extended-stay properties in 2025 and securing 93 related franchise agreements, creating a 30,600-room pipeline. The company also awarded 247 core-brand agreements, achieved 14% global midscale growth and added 27 upscale hotels, underscoring robust occupancy and rate resilience.