Citigroup’s Project Bora Bora Drives 35.3% EBIT Margin, $141 Price Target
Citigroup’s multi-year Project Bora Bora has expanded its EBIT margin to 35.3% and streamlined complexity, boosting efficiency. Analysts forecast normalized EPS to surpass $10 in 2026 and return on tangible common equity to reach 10%–11%, supporting a probability-weighted price target of $141.
1. Project Bora Bora Realignment
Citigroup’s Project Bora Bora is a multi-year transformation aimed at reducing operational complexity and improving capital allocation. The initiative has restructured business units, streamlined processes and cut redundant costs to enhance overall efficiency.
2. Margin Expansion and Revenue Momentum
As a result of these reforms, Citigroup’s EBIT margin has expanded to 35.3%. The bank has also sustained revenue growth through targeted product offerings and improved cost discipline across its businesses.
3. 2026 EPS and ROTCE Outlook
Analysts project Citigroup’s normalized EPS to exceed $10 by 2026 and anticipate return on tangible common equity of 10%–11%. These forecasts underpin a probability-weighted price target of $141 per share.