On March 31, 2026, Coca-Cola will see Henrique Braun assume the role of Chief Executive Officer, succeeding James Quincey, who will transition to Executive Chairman of the Board. Braun, previously President of Global Ventures, brings 25 years of experience within the company, including leading the North America operating unit. Quincey, who has served as CEO since May 2017, will continue to guide strategic oversight and governance as Executive Chairman.

As part of the leadership refresh, Coca-Cola has established a new Chief Digital Officer position to consolidate data, digital and operational excellence under one leader. Sedef Salingan Sahin, currently President of the Eurasia and Middle East operating unit, will fill the role and report directly to Braun. She will spearhead enterprise-wide digital strategy, aligning analytics, e-commerce and mobile marketing teams to enhance consumer engagement and streamline supply-chain processes.

The company has realigned its market leadership structure into four super-regions to foster greater local market accountability. Sanket Ray will oversee India, Southwest Asia, Greater China, Mongolia, Japan and South Korea, while retaining his current responsibilities. Claudia Lorenzo will lead Eurasia, the Middle East, ASEAN, South Pacific and Africa as President of the Eurasia and Middle East operating unit. Manolo Arroyo, now Executive Vice President and Chief Marketing and Customer Commercial Officer, will add customer and commercial leadership to his remit.

Investors have noted that Coca-Cola shares gained over 14% in the past 12 months as the company focused on premiumization and direct-to-consumer channels. The leadership changes aim to sustain that momentum by accelerating technology adoption and reinforcing local market execution. With over 200 countries in its distribution network, the new structure and digital mandate are designed to drive revenue growth and margin expansion in competitive beverage markets.