Coca-Cola Unveils Vitaminwater Neighborhue Campaign as PepsiCo Cuts Snack Prices
KO•Coca-Cola's vitaminwater and My Code rolled out Neighborhue: Still in Color Season 2, featuring muralists Don RIMX in Orlando and Carlos Mateu in Brooklyn through documentary videos, social clips and editorial storytelling. PepsiCo slashed North American snack prices without sparking growth and Coke has delivered steady compounding returns over the past decade.
1. Vitaminwater Launches Neighborhue Season 2
Coca-Cola's vitaminwater brand teamed with My Code to debut Neighborhue: Still in Color Season 2, shifting focus to continuation of public art in Orlando and Brooklyn. The campaign highlights Don RIMX revisiting El Chamán and Carlos Mateu’s El Paso Del Tiempo, distributed via documentary videos, Instagram Reels, TikTok, YouTube Shorts and long-form editorials.
2. PepsiCo Cuts Snack Prices Without Growth Boost
PepsiCo implemented price reductions on its North American snack portfolio but reported no corresponding increase in volume or revenue growth, underscoring ongoing competitive pressure in consumer staples and potential margin impacts across the broader beverage and snack market.
3. Coca-Cola's Decade of Quiet Compounding
Over the past ten years, Coca-Cola has delivered consistent share price gains and dividend growth, reflecting its resilience in the face of market volatility and reinforcing its profile as a steady blue-chip compounder.
