Coleman Unveils $199.99 Snap 'N Go Cooler With 64-Hour Ice Retention
The company introduced Snap 'N Go, a collapsible hard cooler that shrinks to one-third size and delivers up to 64 hours of cold retention with dual carry modes. Available in 35qt, 45qt and 55qt sizes and three colors, it starts at $199.99 through Coleman.com and major retailers.
1. Product Launch and Design
Coleman introduced Snap 'N Go™, the first collapsible hard cooler engineered to collapse to one-third its full size in under 10 seconds while maintaining the form factor of a traditional hard cooler when expanded.
2. Cooling Performance and Construction
Snap 'N Go delivers up to 64 hours of cold retention and features sturdy polypropylene construction with dual carry modes—vertical when collapsed and horizontal when expanded—to ease transport through tight spaces.
3. Market Context and Consumer Insights
Research highlighted a shift from extended camping trips to frequent day-leisure events and smaller living spaces among Gen Z and Millennials, driving the need for space-efficient, high-performance outdoor gear.
4. Availability and Pricing
The Snap 'N Go collection launches in 35qt, 45qt and 55qt sizes in Blue Sky, Sapphire and Mussel colorways, starting at $199.99, and will be sold on Coleman.com, Amazon, Dick's Sporting Goods, REI and select retailers.