Columbus McKinnon makes CMCO central brand, shifts montratec to product positioning under CMCO Conveyance Solutions
CMCO•CMCO becomes the primary corporate brand
Columbus McKinnon has rolled montratec into a new brand structure, positioning CMCO as the primary global corporate umbrella brand.
montratec will no longer be used as a standalone external corporate brand; montrac will be marketed as a product brand within CMCO Conveyance Solutions.
Operations and legal entity remain unchanged
Operations remain unchanged, including products, customer contacts, service levels, and ongoing projects, contracts, and service agreements.
montratec stays in place as the legal entity for contracts, invoices, and official documents.
