Commerce Finds 67% US, 64% UK and 63% Australian Shoppers Eye AI Shopping, 79% Demand Security
CMRC•Commerce’s survey of 3,000 online shoppers in the US, UK and Australia shows 67% US, 64% UK and 63% Australian consumers interested in AI-powered agentic shopping tools with 79% demanding payment security matching existing methods. Shoppers want AI for research and comparison but insist on manual purchase confirmation.
1. Survey Scope and Methodology
Commerce surveyed 3,000 online shoppers aged 18 and over across the US, UK and Australia, all of whom made at least one online purchase in the past month. The study measured consumer interest in AI assistants that can search, compare and make purchases on a shopper’s behalf, focusing on trust, security and control requirements.
2. Regional Interest and Adoption Barriers
Interest peaked in the US with 67% of consumers open to agentic shopping tools, followed by 64% in the UK and 63% in Australia. Across all markets, 79% of respondents said tools must offer payment security equal to or better than current methods, and shoppers emphasized the need for manual purchase confirmation to prevent unauthorized transactions.
3. Implications for Commerce’s AI Ecosystem
The findings underscore opportunities for Commerce to integrate AI-driven discovery and comparison features while prioritizing robust fraud protection and transparent purchase controls. By addressing security and consent requirements, Commerce can accelerate merchant adoption of agentic shopping solutions and drive deeper engagement in its AI-enabled commerce platform.
