Comscore Inks Multi-Year Deals with 15+ Broadcasters for Local Measurement
Comscore has secured agreements with over 15 broadcast clients—including Sinclair, Cox Media Group, and The E.W. Scripps Company—to expand its local cross-platform measurement across linear TV and CTV markets. The deals include multi-year commitments and broader market coverage, enabling national advertisers to plan and evaluate local performance.
1. Expansion Through New Broadcast Agreements
Comscore has secured agreements with over 15 broadcast clients—including Allen Media Group, Cox Media Group, Sinclair Broadcast Group, and The E.W. Scripps Company—to extend or initiate local measurement partnerships. These deals underscore a growing demand for modern cross-platform audience metrics across local markets.
2. Four Trends Driving Local Measurement Adoption
The momentum reflects four key trends in local measurement: continued adoption of third-party solutions, expansion into additional markets, multi-year contract growth, and rising digital cross-platform reporting. These shifts indicate broadcasters’ increasing confidence in consistent, transparent market-level data.
3. Benefits for National Advertisers
National advertisers can now integrate more precise local insights across linear TV, CTV, and digital channels, enabling enhanced planning and evaluation of regional campaign performance. This local intelligence bolsters cross-market decision-making and strengthens advertiser confidence in outcome measurement.