Constellation Brands buys spirit-based RTD brand SpikedAde for $75 million upfront
STZ•Constellation Brands agreed to buy SpikedAde for $75 million upfront, with up to $278 million in additional consideration over five years tied to the brand’s future performance.
1. Deal terms and plans
The deal gives Constellation Brands 100% ownership of SpikedAde, which sells vodka-based, zero-sugar, 100-calorie, non-carbonated ready-to-drink beverages inspired by sports drink flavors. The brand has an established footprint in the eastern U.S., and Constellation plans to scale its production, marketing and distribution nationally.
