Constellation Brands to Buy Hop Wtr Outright, Targeting 22% Growth Segment
Constellation Brands will acquire full ownership of Hop Wtr next month, expanding its no- and low-alcohol portfolio with the functional sparkling water brand it first backed in 2020. Hop Wtr’s ashwagandha- and L-theanine-infused recipe and placement in Target and Wegmans bolster Constellation’s push into a segment growing 22%.
1. Acquisition Details
Constellation Brands has agreed to acquire 100% ownership of Hop Wtr, finalizing a deal expected to close next month. Financial terms were not disclosed, marking a shift from its initial minority stake secured in 2020.
2. Strategic Rationale
This acquisition strengthens Constellation’s no- and low-alcohol portfolio as US non-alcoholic beer sales rose 22% in 2025, reflecting growing consumer demand for functional, moderation-focused beverages.
3. Brand Profile and Expansion
Founded in 2020 by Jordan Bass and Nick Taranto, Hop Wtr offers calorie-free sparkling water infused with ashwagandha and L-theanine. The brand is distributed through Sprouts Farmers Market, Target and Wegmans and has launched iced-tea variants and an IPA-style hoppy water with Stone Brewing.
4. Leadership and Next Steps
Co-founder Jordan Bass will join Constellation Brands to drive Hop Wtr’s next growth phase. Separately, Constellation’s Kim Crawford wines group will appoint Nick Fink as CEO on April 13, succeeding Bill Newlands.