CooperVision report flags low US awareness of multifocal lenses despite anti-aging interest
COO•A CooperVision US consumer insights report found more than half of respondents had little or no familiarity with multifocal contact lenses, despite strong interest among those who understood them.
1. Consumer awareness findings
Respondents ranked multifocal lenses fourth among 10 anti-aging options, matching fitness memberships and aesthetic dental care. Nearly half of adults ages 38-42 preferred discussing presbyopia before symptoms, which the report said supports earlier patient education as a practice growth lever.
