Cosmos Health develops AI-enabled subscription platform for consumer health products

Planned upgrades include AI-driven personalization and the potential integration of at-home testing and diagnostic kits.

The initiative builds on the U.S. NOOR Collagen subscription launch, which posted an early repeat purchase rate above 60%.

Cosmos Health said it has begun developing an AI-enabled subscription platform spanning B2C subscriptions, B2B corporate programs and one-time purchases.

The platform is intended to bundle the company’s proprietary consumer health products into personalized packages, supported by a nutritionist consultation or an AI assistant.

The corporate channel is aimed at employee wellness and corporate gifting, with features including multi-recipient management, volume pricing and centralized billing.