Costco’s Gold Bar Sales Generate $2.4B in 2025 with 92% Price Rally

COSTCOST

Costco sold an estimated $2.4 billion of gold bars in 2025, averaging $200 million per month at a roughly 2% markup. Bullish gold prices—up 92% from $2,763 to $5,269 per ounce over 12 months—translated into customer profits of about $2,451 per bar.

1. Costco’s Dividend Trajectory and Yield Contextualized

Since initiating payouts in 2005, Costco Wholesale has doubled its quarterly dividend distribution between 2020 and early 2026, reflecting management’s commitment to returning cash to shareholders. The current payment stands at $1.30 per share, unchanged from the prior quarter, and marks the 22nd consecutive year of dividend increases. Despite this growth, the forward yield of approximately 0.54% remains below the consumer staples sector average of 1.89%, a dynamic attributable to the stock’s substantial capital appreciation rather than high income generation. The forward payout ratio of 23.4% signals ample capacity for further dividend hikes without compromising investment in operations or membership-driven expansion.

2. Membership Model and Valuation Signals

Costco’s membership fee business continues to be a linchpin of profitability, producing over $5 billion in recurring annual revenue that underwrites low retail margins and fuels expansion. Over the past 15 years, the company’s total return has averaged roughly 20% per annum, accelerating to approximately 23% over the last five years. Yet, with a forward price/earnings ratio near 47, compared with its own five-year average of about 41, the shares appear extended. This elevated multiple suggests investors might temper new allocations or await a valuation reset, even as management reiterates their focus on disciplined growth and competitive pricing.

3. Rotisserie Chicken Labeling Lawsuit

In late January 2026, a class-action lawsuit was lodged in the U.S. District Court for the Southern District of California, alleging that Costco’s marketing of its popular $5 rotisserie chickens misleads consumers by declaring them preservative-free despite the inclusion of sodium phosphate and carrageenan. Plaintiffs claim that the labeling breaches California’s consumer protection statutes, seeking restitution and injunctive relief. While the potential financial exposure remains undefined, any adverse ruling could trigger increased compliance costs, labeling changes, and reputational impact within its foodservice segment.

4. Gold Bar Sales Amplify Revenue Streams

Building on its 2023 launch of retail gold bars, Costco achieved an estimated annual sales volume of $2.4 billion in 2025, averaging roughly $200 million in monthly purchases. The company’s standard markup of about 2% aligns with industry norms and has enabled members to benefit from a near doubling of gold prices over the prior 12 months, translating into significant realized gains for purchasers. Although this initiative has yet to materially move the share price—shares have remained essentially flat over the past year—it demonstrates Costco’s capacity to leverage its scale and value proposition in ancillary retail categories, potentially laying groundwork for further nontraditional product lines.

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