Costco surprised sneaker enthusiasts on January 30, 2026, by quietly releasing the Nike SB Dunk Low x Kirkland Signature Exclusive at select warehouses in New York, Oregon, California and Washington. Priced at $134.99, the gray colorway features an exterior resembling Kirkland sweatshirt material, pilled inner lining, multiple Kirkland emblems on the lateral heel and tongue, plus a hang tag styled like an Executive Membership card. Within three days, resale values rocketed by more than 200%, with listings fetching between $400 and $1,000 on StockX, eBay and GOAT. StockX data show 660 pairs traded over the launch weekend, the highest sale reaching $600. The release follows last year’s early leak of the collaboration, which left design and pricing details in question until the surprise drop.

In its latest SEC filing for the third quarter, Independent Advisor Alliance trimmed its position in Costco by selling 686 shares, or 2.1% of its stake, reducing its holding to 32,229 shares valued at $29.83 million and representing 0.8% of its portfolio, its 20th largest position. During the second quarter, Peterson Wealth Services increased its stake by 0.5%, adding 72 shares to reach 13,616 shares worth $13.48 million, while Fishman Jay A Ltd. MI boosted holdings by 3.5% to 16,888 shares valued at $16.72 million. Silver Oak Securities Incorporated grew its position by 49.3%, acquiring 1,248 shares for a total of 3,780 shares valued at $3.50 million, and Permanent Capital Management LP initiated a new position worth $874,000. Wealthspire Advisors LLC added 312 shares in the period, bringing its total to 15,799 shares valued at $15.64 million. Hedge funds and other institutions now own 68.48% of Costco’s shares.