Mad Money host Jim Cramer continues to back Amazon as a buy despite its modest 2025 return relative to peers. Over the past year, the company’s shares have risen just over 5%, lagging other mega-cap tech names. Cramer highlights Amazon’s dominance in e-commerce and cloud services, noting that current market sentiment may have overlooked the firm’s longer-term growth drivers. He points to the company’s expanding trio of AI agents—unveiled in late 2025—and argues that a more affordable valuation relative to other large AI plays makes it a compelling option for investors seeking exposure to next-generation enterprise technology.

Evercore ISI analyst Mark Mahaney has named Amazon one of his top large-cap internet picks for 2026, citing multiple potential upside drivers. He projects that renewed momentum in Amazon Web Services (AWS) as enterprise AI adoption accelerates could reignite revenue growth above the current mid-teens rate. Advertising revenue, which surpassed $17 billion in the third quarter of 2025 and grew by nearly a quarter year-over-year, is also expected to continue its high-teens growth trajectory. Together, these segments underpin a consensus one-year price target implying roughly 25–30% upside from current levels, based on analyst estimates of mid-single-digit EPS growth and margin expansion.

A prominent retail-focused market commentator forecasts that Amazon shares will clear a reference point of $300 by Q1 of 2027, with an interim target in the mid-$250s by April 2026. He bases this on recent earnings growth—36% year-over-year increase in EPS, 13% rise in revenue, and a 38% improvement in profit margins—and contends that the company’s current valuation sits at a decade-low multiple. His chart analysis suggests a nearly 13% upside from late-December 2025 levels by the end of Q1 2026, and close to 35% total upside by year-end, outperforming the aggregate street view.

Heading into its late-January/early-February earnings report, Amazon has traded in a well-defined range since mid-2025, with support holding firm after a failed breakthrough in November. Over the past eight months, the stock has rallied over 40% from its April lows yet remained capped by resistance near its year-high. With analysts maintaining a strong buy consensus and no signs of stretched expectations—AWS growth forecasts remain robust and the AI narrative has shifted to revenue generation—the technical pattern of tightening price swings suggests a significant move is likely once earnings catalysts emerge.