Creative Realities wins Tennessee Titans’ new Nissan Stadium digital signage contract for 1,600 displays, IPTV endpoints

Creative Realities said the project is its largest sports and entertainment venue deployment to date, and cited more than two dozen stadium and arena selections since 2025.

Work spans suites, concourses and premium hospitality areas, and is intended to enable centralized content management, live video distribution and targeted sponsorship messaging.

The stadium seats 60,000 and is expected to host Tennessee Titans and Tennessee State football. It is also scheduled to host Super Bowl LXIV in 2030.

Creative Realities won a deal to serve as the official digital signage provider for the Tennessee Titans’ new enclosed Nissan Stadium in Nashville.

The contract covers procurement, installation and support for about 1,600 digital display and IPTV endpoints ahead of the venue’s planned 2027 opening.