DoubleVerify study shows 53% of marketers worry ads run alongside low-quality AI content
DV•Global study flags brand-safety concerns
DoubleVerify published a global study warning low-quality AI content is emerging as a brand-safety risk in digital advertising.
A survey of 22,000 consumers found 42% would view a brand more negatively if its AI ads look low-quality or “uncanny.”
Marketers express concern across placement, creative and new channels
Marketers flagged placement risk, with 53% concerned about ads running alongside low-quality AI content.
Adoption risks extend to creative and new channels, with 48% concerned about using AI to build ad creative.
AI chat advertising drew caution, with 50% of marketers concerned; acceptance improved mainly when ads were contextually relevant.
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