Credit Acceptance names Siddharth Lal chief marketing officer in digital-first push
CACC•Leadership changes at product, technology and board level
Chief Product and Marketing Officer Andrew Rostami will step down effective Aug. 14, 2026.
Chief Technology Officer Ravi Mohan will step down effective Aug. 14, 2026; a new CTO is expected to be announced in late August.
Director Kenneth Booth retired from the board on July 21, 2026; the board size was reduced to five from six.
Credit Acceptance adds Siddharth Lal as chief marketing officer
Credit Acceptance named Siddharth Lal as chief marketing officer to support its digital-first strategy.
Lal will lead marketing with ongoing executive oversight of product; he previously spent more than 20 years at T-Mobile, most recently as senior vice president of commercial management.
