Criteo Integrates ChatGPT Ads, Attracts 2,000 Brands and 80% New Traffic
CRTO•Criteo has enabled SMBs to access ChatGPT Ads inventory through its AI-powered Criteo Go platform, expanding self-serve performance ad offerings into the U.K., Japan and South Korea. Since launch, over 2,000 brands have advertised via ChatGPT through Criteo, with more than 80% of ad traffic generated by new customers.
1. Criteo Go Adds ChatGPT Ads Inventory
Criteo Go has integrated ChatGPT Ads inventory into its self-service platform, enabling small and medium-size businesses to create and manage AI-powered performance ad campaigns through a streamlined Ads Manager interface.
2. Brand Adoption and Traffic Metrics
Since the partnership launch, over 2,000 brands have leveraged ChatGPT Ads via Criteo, with more than 80% of traffic driven by new customers, highlighting the platform’s effectiveness in brand discovery and audience acquisition.
3. Regional and Category Expansion
The offering has expanded beyond the initial U.S., Australia, Canada and New Zealand markets into the U.K., Japan and South Korea, with apparel, home furnishings, consumer electronics, automotive and beauty leading ad spend on ChatGPT.
