Omnicom Media Launches AI-Powered Ad Partnership with Netflix Using Acxiom Data
OMC•Omnicom Media has partnered with Netflix to integrate its Acxiom audience intelligence with Netflix’s AI-powered ad format, enabling brands to create and optimize personalized advertising campaigns aligned with viewers’ habits. The US rollout begins immediately, with expansion to additional markets planned by year-end.
1. Partnership Overview
Omnicom Media has joined Netflix as its first data collaboration partner to blend Acxiom audience intelligence with Netflix’s AI-driven advertising technology, enabling brands to produce ad creatives that resonate with viewers’ preferred shows and genres.
2. Technology Integration
Under this collaboration, Omnicom Media provides advertiser-defined Acxiom segments and brand briefs; Netflix then leverages proprietary AI engines and LLM-enabled tools to merge these insights with selected Netflix titles, generating multiple personalized ad iterations.
3. Client Benefits and Measurement
Brands gain the ability to create more engaging, contextually relevant ads and access closed-loop first-party measurement capabilities to evaluate campaign effectiveness across different audiences, ad formats, and content environments in real time.
4. Rollout Plan
The AI-powered ad capability is available immediately to Omnicom Media clients in the United States, with planned expansion into additional countries by the end of the year.
