Criteo partners with Loblaw Advance as preferred demand partner for Canadian retail media email ads

Criteo entered a partnership with Loblaw Advance in Canada, becoming a preferred demand partner for Loblaw’s retail media network.

Criteo will act as a direct sales agent for Loblaw Advance email display placements across Shoppers Drug Mart, PC Optimum, and PC Express newsletters.

The tie-up expands advertiser access to Loblaw’s loyalty-linked audience, including more than 18 million active PC Optimum members.

Loblaw’s network spans about 2,500 stores, e-commerce operations, and about 25 million opted-in emails sent each week.