Crown Crafts Revives Groovy Girls Line with Five Dolls at $29.99
Crown Crafts’ Manhattan Toy brand will reintroduce its Groovy Girls doll line with five diverse characters, each featuring stylable hair, magnetic hands and removable outfits priced at $29.99. The collection debuts February 14-17 at Toy Fair New York and rolls out to specialty retailers and manhattantoy.com in May 2026.
1. Product Relaunch Overview
Crown Crafts’ Manhattan Toy brand is relaunching its iconic Groovy Girls soft fashion dolls this February at Toy Fair New York. The reboot aims to capture both a new generation of children and nostalgic Millennial and Gen Z parents with updated designs and inclusive themes.
2. Collection Features
The collection includes five keepsake dolls—Rose, Saige, Poppy, Iris and Daisy—each with magnetic hands, stylable hair and removable, fashion-forward outfits. Dolls are crafted for ages 3 to 6 and showcase diverse skin tones, vibrant hairstyles and character-driven backstories.
3. Pricing and Availability
Each Groovy Girls doll carries a suggested retail price of $29.99. Following the February debut, the dolls will be available beginning May 2026 at specialty toy retailers and on manhattantoy.com.
4. Accessory Line
Alongside the dolls, the Groovy Girls range will offer collectible outfits, pets, camping gear and furniture accessories. All pieces feature magnetic components designed to enhance interactive, open-ended play.