Cumulus Media Celebrates 20-Year Barbasol NFL Partnership and Dan Bongino Rumble Podcast Relaunch

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Westwood One marked 20 years of NFL sponsorship with Barbasol and donated six-figure sums to the Boomer Esiason Foundation and Kurt Warner’s Treasure House. Cumulus Media will relaunch The Dan Bongino Show as a two-hour podcast on Rumble from February 2, 2026, with Westwood One as exclusive ad-sales partner.

1. Longstanding NFL Sponsorship Enhances Cumulus Media’s Brand Portfolio

Cumulus Media’s Westwood One and Barbasol have marked the 20th anniversary of their NFL on Westwood One sponsorship, one of sports media’s longest‐running brand collaborations. Since 2006, the partnership has spanned coverage from Boomer Esiason to Hall of Famer Kurt Warner, delivering consistent audience engagement across 20 NFL seasons. This enduring relationship has reinforced Westwood One’s position as a trusted audio network within Cumulus’s portfolio, contributing to Cumulus Media’s reach of over a quarter billion listeners monthly. In addition, multi‐year donations—totaling several hundred thousand dollars—to the Boomer Esiason Foundation and the Kurt and Brenda Warner’s Treasure House showcase Cumulus’s commitment to community impact, enhancing corporate reputation and strengthening advertiser appeal.

2. Dan Bongino Podcast Relaunch Expands Digital Audience and Revenue Streams

Cumulus Media has secured the return of Dan Bongino to its Cumulus Podcast Network with the relaunch of The Dan Bongino Show on February 2, 2026. The two‐hour daily podcast, airing weekdays from 10 a.m. to 12 p.m. ET, will stream video exclusively on Rumble and distribute audio across all major platforms. Westwood One serves as the exclusive sales partner, positioning Cumulus to capitalize on Bongino’s loyal following and command premium ad rates. This strategic addition bolsters Cumulus’s digital footprint, complements its 395 owned‐and‐operated stations across 84 markets, and supports the company’s broader goal of diversifying revenue through long‐form, high‐engagement content.

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