Cumulus Media partners with Xperi on AutoStage radio audience measurement platform
XPER•XPER•XPER•XPER•Xperi struck a partnership with Cumulus Media, naming it the first commercial licensee for AutoStage Broadcaster Portal Premium radio audience measurement.
Cumulus will roll out the service across its 393 stations in 84 markets, making it the flagship launch partner.
The platform uses aggregated connected-car data to provide near-real-time in-car listening analytics across 300 U.S. markets.
Xperi said AutoStage is integrated into more than 16 million vehicles globally, measuring tens of millions of monthly AM/FM listening hours.
