Cunard returns as official cruise partner of the 79th Annual Tony Awards for a second consecutive year, deepening its collaboration with the Broadway community. The partnership includes a bespoke Green Room activation at Radio City Music Hall on June 7, providing backstage hospitality for nominees, presenters and performers.

Broadway actress and designer Krysta Rodriguez led the creative vision for the Green Room, incorporating ocean-view porthole motifs, sculptural salon seating and polished brass accents to evoke life aboard Queen Mary 2. The space features curated flow areas—grand red carpet entry, intimate lounge zones and golden-hour lighting—to blend theatrical energy with maritime elegance.

This activation reinforces Cunard’s 185-year heritage of cultural enrichment, following its headline partnership with the Olivier Awards. By integrating live theater elements into its brand messaging, Cunard aims to strengthen guest engagement and support future cruise bookings through high-profile arts sponsorships.