Cushman & Wakefield: Europe hotel investment drops 9.5% to EUR 11.7 billion in H1 2026
CWK•Large transactions and pricing rose
Transactions above EUR 100 million rose 30%; average price per room gained 9% to EUR 228,416.
Regional investor mix shifted sharply
Asia-Pacific investors lifted activity 500% from a year earlier, offsetting an 87% drop from the Americas.
UK led the market as outlook stayed positive
The UK led with EUR 3.22 billion; Germany ranked fifth at EUR 603 million, down 46%.
The outlook stayed positive on pending large deals.
Europe hotel investment declines in first half of 2026
Cushman & Wakefield flagged EUR 11.7 billion in European hotel investment in H1 2026, down 9.5% year on year.
Volumes still ran nearly 20% above the 10-year H1 average, helped by selective trophy-asset deals in prime locations.
