Cust2Mate Study Finds 36% Fast Shopping Delivery Rate, 52% Smart Cart Interest
AZ•Only 36% of consumers report supermarkets deliver fast hassle-free shopping, while 60% rate it highly important and 48% say stores provide real-time pricing visibility versus 68% who expect it. 52% of U.S. and 47% of European shoppers would likely use Cust2Mate’s smart cart technology, indicating strong growth potential.
1. Significant Gaps in Store Experience
The research highlights six digital-age expectations where supermarkets underperform, with only 36% delivering fast, hassle-free shopping versus 60% who deem it highly important, and 48% offering real-time pricing visibility against 68% who expect it. Other gaps include timely rewards (31% delivery vs. 50% importance) and missed promotions impacting purchase decisions.
2. Consumer Behavior and Commercial Consequences
Nearly half of shoppers (46%) reported missing eligible promotions and 45% chose not to buy due to unclear discounts, while 32% abandoned baskets over long checkout lines. These friction points translate into lost conversions, weaker loyalty and unrealized revenue for retailers.
3. Smart Cart Adoption Potential
The study finds strong receptivity to AI-powered carts, with 52% of U.S. and 47% of European consumers very or extremely likely to use smart carts for tracking spending, receiving discounts and speeding checkout. Additionally, 39% have made purchases driven by in-store promotions or suggestions.
4. Growth Implications for A2Z Cust2Mate
Cust2Mate’s Smart Cart platform is positioned to address these gaps by delivering seamless, personalized and connected in-store experiences, offering retailers real-time data and targeted retail media. High consumer interest suggests a substantial market opportunity to drive platform adoption and revenue growth.
