David Ellison's appointment of Kreiz brings cost-cutter to Paramount-Warner Bros Discovery
WBD•David Ellison selected Mattel CEO Ynon Kreiz as co-CEO of Paramount-Warner Bros Discovery, tasking him with operational management and delivering $6 billion in merger cost savings. The combined company carries roughly $80 billion in debt.
1. Cost-cutting record
Kreiz is expected to focus on operational efforts and day-to-day management, while Ellison oversees creative development and overall strategy. At Mattel, Kreiz oversaw more than $1.5 billion in savings through job cuts and a simpler manufacturing strategy; the company’s stock has slipped 2% during his tenure, while the S&P 500 rose nearly 200%.
2. Savings constraints
The combined company has promised at least $300 million more each year in domestic film production, continued operations at both legacy studios’ production lots and compliance with existing Hollywood union agreements. The article says those commitments limit some potential paths to merger savings.
3. Franchise ambitions
Kreiz helped launch Mattel Films, leading to the 2023 release of “Barbie,” Warner Bros’ highest-grossing film globally. The article notes mixed results from other Mattel film projects and says analysts expect intellectual-property monetization across platforms to be a focus for the combined company.




