DBGI Launches CU Apparel Collection with $25 Gift Card, Boosts NIL Fund
DBGI extends its NIL apparel initiative by launching a University of Colorado capsule collection with AVO, offering a $25 SKOBuffs gift card redeemable through March 31, 2026. The program marks DBGI’s third collegiate partner in the $36.4 billion global licensed sports merchandise market and contributes to CU’s NIL fund.
1. Launch of CU Apparel Program
DBGI Corp has launched a University of Colorado apparel capsule collection in partnership with AVO, available on shopavo.la/collections/colorado, and has introduced a $25 SKOBuffs gift card valid through March 31, 2026 for purchases from the CU collection.
2. Contribution to NIL Fund
Every sale from the CU capsule supports University of Colorado student athletes via contributions to their Name, Image, and Likeness fund, reinforcing DBGI’s commitment to generating market-driven NIL opportunities across collegiate programs.
3. Strategic Market Context
This marks DBGI’s third collegiate partnership under its NIL strategic initiative within the $36.4 billion global licensed sports merchandise market; CEO Hil Davis noted further product launches and partnerships are scheduled in the coming months.