Deckers' UGG Launches Otzo Clog and 2,000-Pair Tasman Albite With Central Cee, Su Yiming
UGG has rolled out three new dual-gender clogs and mules for Spring 2026, featuring the Otzo Clog alongside Tasman Lace and a 2,000-pair limited Tasman Albite edition. The campaign stars rap artist Central Cee and Olympic snowboarder Su Yiming to boost global brand visibility.
1. Spring Campaign Launch
Deckers' UGG has debuted its Spring 2026 men’s campaign starring Central Cee and Su Yiming to showcase three new dual-gender clogs and mules, including the Otzo Clog alongside updated Tasman Lace and Tasman Albite silhouettes.
2. Product Details
The Otzo Clog features durable nubuck leather and wool lining for comfort and style, while the Tasman Lace introduces a dual-lace system in Chestnut and Black. The Tasman Albite, limited to 2,000 pairs worldwide in Black and Jasmine, features handmade leather whipstitching.
3. Marketing Strategy
The campaign uses global iconography, displaying Central Cee against clocks of major cities and Su Yiming in minimalist streetwear settings to emphasize UGG’s versatile, worldwide appeal and brand reinvention.
4. Distribution & Brand Scale
These styles are available now at UGG.com, UGG stores and select retailers nationwide, supporting Deckers’ $2 billion annual UGG segment revenue and reinforcing its premium lifestyle positioning.