DeepIntent Integrates OptimizeRx Authenticated EHR Network for Q3 Point-of-Care Ads
OPRX•OptimizeRx has integrated its authenticated EHR network into DeepIntent’s healthcare DSP, making DeepIntent the first platform to access OptimizeRx’s premium point-of-care inventory. The collaboration, launching in Q3 2026, enables life sciences marketers to execute programmatic campaigns within clinical workflows via authenticated EHR channels.
1. Partnership Overview
OptimizeRx has integrated its authenticated EHR network into DeepIntent’s healthcare DSP, making DeepIntent the first DSP with direct access to OptimizeRx’s premium point-of-care inventory. This collaboration bridges EHR data with programmatic tools used by life sciences marketers to engage providers during clinical decision-making moments.
2. Programmatic Capabilities
By embedding EHR inventory within DeepIntent’s platform, marketers can activate programmatic campaigns with the speed, control, and targeting precision of a DSP. The integration supports omnichannel strategies, enabling campaigns across digital media and point-of-care environments tied to real clinical workflows.
3. Strategic Growth
The deal underscores growing demand for privacy-safe, deterministic advertising tied to clinical workflows as signal loss and privacy regulations challenge traditional open-web channels. OptimizeRx plans to expand programmatic access by partnering with additional DSPs over time, aiming to broaden its authenticated EHR reach.
4. Availability and Outlook
The authenticated EHR network will be available on DeepIntent’s platform in Q3 2026, opening new revenue streams for OptimizeRx and delivering scalable point-of-care solutions to pharmaceutical marketers. This timeline positions the company to capture rising demand for clinician-targeted advertising during the second half of the year.
