Devotion Launches AI-Powered Influencer Platform with $4M Seed Funding
Devotion, an AI-powered influencer marketing platform founded by Cami Tellez and ex-TikTok exec Jon Kroopf, has launched with 10 clients and reported seven-figure 2025 revenue. The startup secured $4 million in seed funding led by Basecase and Will Ventures to scale influencer discovery, compliance checks and payment workflows.
1. Launch of Devotion Platform
Cami Tellez, founder of Parade, and former TikTok executive Jon Kroopf have co-founded Devotion to streamline influencer marketing programs for large brands. The platform aims to replace manual creator management teams by automating discovery, campaign control and performance workflows.
2. AI-Powered Features and Workflow Automation
Devotion’s technology analyzes influencer posts and captions for brand compliance, recommends content for boosting, generates brand fit scores and handles creator payments. All AI-driven decisions undergo human review to ensure accuracy and adherence to guidelines.
3. Market Opportunity and Scaling Needs
A 2025 IAB report shows creators account for just 2% of ad spend, highlighting inefficiencies in the original macro-creator model. Devotion targets high-scale creator ecosystems to lower CPMs and maximize algorithmic reach for brands.
4. Seed Funding and Early Traction
After beta testing last year, Devotion has secured more than 10 brand clients and achieved seven-figure revenue. The startup raised $4 million in a seed round led by Basecase and Will Ventures to expand its product and client roster.